Press

“From field to fork, from pasture to plate - tracking your food every step of the way”

Although still relatively small, Yorkshire Meats’ Adopt-a-Pig scheme has enjoyed some extensive press coverage and media attention. Below are a selection of the articles ~ if you require any more information then please do not hesitate to contact us.

    UKTV Food - (20.11.08) - With presenters Tom Parker-Bowles and Matthew Fort Yorkshire Meats was featured and Duncan interviewed as part of an programme on pork.
    THE GUARDIAN - (30.10.08) - On his return from Salone del Gusto Duncan was commissioned to write a Comment Piece for the Guardian’s renowned ‘Comment is Free’ section, detailing his outspoken views on organic food. Read it with reader comments here.
    THE TELEGRAPH - (06.06.08) - Following a gala meal in Oxford, the Telegraph’s Enterprise Editor Richard Tyler wrote a blog about entrepreneurship and investment which featured adopt-a-pig. Here
    CHERWELL - (02.05.08) - Article in the Oxford Student ‘Cherwell’ about Duncan’s shortlisting for the Yorkshire Rural Awards. Click here.
    THE GUARDIAN - (05.03.08) - On March 5th hundreds of pig farmers marched outside Westminster to highlight the difficulties they faced. To recognise this, Duncan was asked to write a Comment Piece for the Guardian’s renowned ‘Comment is Free’ section. You can find it with the responses it attracted here.
    THE TIMES - (01.12.07) - With a 3 page photo spread, the adopt-a-pig scheme was featured as one of the UK’s best young food ideas, ideal as a present for the discerning public. Click here.
    BBC4 FARMING TODAY - (18.08.07) - Yorkshire Meats saw its radio debut talking more abut the adoption scheme and how popular it had become across the country.
    ITV YORKSHIRE AND THE NORTH EAST - (14.06.07) TV News item at 6.00) - This piece saw the reporter interview one of our local pig adopters (Nicola) and her daughter. Nicola was given the adoption as a present and in her interview she explained why the scheme has been a success for her family.

    THE DARLINGTON & STOCKTON TIMES (May 6th 2007)- The news of the expansion of the adopt-a-pig scheme to the national scale prompted this article in this regional broadsheet newspaper. Click here

    THE DALESMAN (May 2007)- This best-selling regional magazine featured us on the cover and an extensive article about the adopt-a-pig scheme which is now expanding across the length and breadth of them UK. Link to follow shortly

    THE NORTHERN ECHO (May 4th 2007)- As part of our adopt-a-pig expansion program, the Northern Echo ran a piece about the benefits of following your food from field to fork and how other farms can join the scheme also. Click here

    THE DAILY TELEGRAPH  (March 28th 2007)- Another Telegraph article featuring the innovative adopt-a-pig scheme and the importance of education children about the origin of their food.  Click here

    THE SATURDAY TIMES (March 17th 2007)- In the article written by the Times’ Food Detective, our adopt-a-pig scheme was featured alongside other top names on where the best places in the country are to buy top pork.  Click here

    ITV YORKSHIRE AND THE NORTH EAST)- (TV News item at 6.00) - Featuring our innovative adopt-a-pig scheme, our rare-breed pictures were beamed into the homes of over 800,000. Reported Jon Hill visited with an ITV filming crew and by the end of the day produced a fabulous 4 minute feature which aimed to highlight the importance of food provenance.

    THE DAILY TELEGRAPH - (Front page of food & drink) - (November 2006)- When a freelance journalist spotted a previous Yorkshire Meats article, she thought it would make the perfect story for the Telegraph. This article concentrates on the adopt-a-pig scheme and how this is becoming increasingly popular across the UK. It explains how the scheme works and the importance of the rare breeds which it helps to save. Click here

    METRO NATIONAL NEWSPAPER  (December 5th 2006)- Having been featured in other national publications, the Metro chose Yorkshire Meats to stand alongside an article about an unfortunate pair of turkeys...  Click here

    FLICKR - photo sharing site (December 2006)- Featuring our one and only ‘curious pig’, the cute Oxford Sandy & Black piglet photographed by a professional agency Click here

    THE YORKSHIRE POST COUNTRY WEEK September 2006)- (Cover story & middle page spread) - Through this excellent article, Yorkshire Meats’ innovative adopt-a-pig scheme was presented to thousands of readers. Country week editor Michael Hickling also reported on how Yorkshire Meats aims to make an entry into the Italian export market through Salone del Gusto. The article was later published in the Peterborough Evening Telegraph.

    Yorkshire Post Link ~ Click here

    Peterborough Evening Telegraph Link ~ Click here
    SLOWFOOD.COM (SEPTEMBER 2006)- As a follow up article to the Yorkshire Post and the York Evening Press, the website ‘Slow-web’ wrote another article about Yorkshire Meat’s participation in Salone del Gusto. Being one of the host companies for the food festival, Slow Food’s press office also wrote an article on the same topic in Italian.     

    THE TIMES’ STYLE MAGAZINE (December 2005)- Featured alongside some of the world’s leading brands, Yorkshire Meats’ innovative Adopt-a-Pig Scheme appeared in the magazine highlighting the importance of food provenance in the modern world.

    DAILY MAIL (November 16th 2005)- Yorkshire Meats attended the exclusive award ceremony and networking dinner in London for the ‘Enterprising Young Brits Award’. Being shortlisted gave us the chance to meet other new enterprises and dine with Gordon Brown. Click here

    PIGWORLD (June 2005) & (October 2006)- Universally considered the seminal publication in the pig industry, Yorkshire Meats has been featured in PigWorld twice now Click here or for more recently, click here

    NORTH YORKSHIRE SMALLHOLDER MAGAZINE & GOS BREEDERS MAGAZINE - After a successful trip to Stokesley show in 2005, we appeared in these two agricultural magazines as part of a show report.